About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing campaigns across various online channels, increasing brand visibility, generating leads, and supporting overall business growth.

    Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
  
• Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
  
• Develop and coordinate engaging content, including social media posts, blogs, email campaigns, and promotional materials.
  
• Manage SEO activities, including keyword research, on-page optimization, content optimization, and basic link-building initiatives.
  
• Execute SEO strategies including keyword research, on-page, off-page, and content optimization.
  
• Implement AEO (Answer Engine Optimization) strategies to improve visibility in featured snippets, FAQs, and answer-based search.
  
• Implement GEO (Generative Engine Optimization) strategies to improve brand/content visibility across AI-powered search and generative platforms.
  
• Run and optimize paid advertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
  
• Monitor website traffic, user behavior, campaign performance, and lead generation using tools such as Google Analytics, Google Search Console, and advertising dashboards.
  
• Track key performance indicators (KPIs) and prepare regular digital marketing reports.
  
• Conduct competitor research and identify emerging digital marketing trends and opportunities.
  
• Coordinate with content, design, sales, and other teams to ensure effective campaign execution.
  
• Support email marketing, lead nurturing, remarketing, and customer engagement initiatives.
  
• Continuously test and optimize campaigns to improve reach, engagement, traffic, conversions, and ROI. 
  

    Preferred Skills

• Experience with Canva, WordPress, CRM, email marketing platforms, or similar tools.
  
• Basic knowledge of Google Tag Manager and conversion tracking.
  
• Familiarity with marketing automation and lead-generation tools.
  
• Basic understanding of graphic design and video/content creation.
  
• Experience working with B2B or B2C digital marketing campaigns.
  

Key Performance Indicators (KPIs)

• Website traffic and organic growth
  
• Qualified lead generation
  
• Social media reach and engagement
  
• Search engine rankings and organic visibility
  
• Paid campaign performance and ROI/ROAS
  
• Conversion rates
  
• Cost per lead (CPL)
  
• Email open and click-through rates
  
• Overall campaign performance and marketing contribution to business growth
  

Requirements

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
  
• 1–3 years of experience in digital marketing or a similar role.
  
• Experience working in the IT services industry, specifically supporting or marketing to US-based clients, is preferred.
  
• Good understanding of SEO, AEO, GEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
  
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.
  
• Strong written and verbal communication skills.
  
• Good analytical and problem-solving abilities.
  
• Ability to manage multiple campaigns and meet deadlines.
  
• Strong attention to detail and a creative mindset.
  
• Proficiency in MS Office / Google Workspace.
  

Benefits

What We Offer

• Competitive salary based on experience and skills
  
• Opportunities for professional growth and learning
  
• Exposure to diverse digital marketing campaigns
  
• Collaborative and dynamic work environment
  
• Performance-based growth opportunities